AN EVOCATIVE PROJECT, A DREAMLIKE LANDSCAPE SHAPED THROUGH EVERY DETAIL. AT ITS HEART ARE THE CREATIONS PREPARED BY THE ARGENTINE TEAM FOR THE GELATO WORLD CUP 2026, TOGETHER WITH THE DISPLAY ELEMENTS THAT ACCOMPANY AND SUPPORT THEM.
THE PROJECT UNFOLDS THROUGH A DIALOGUE OF MATERIALS: GLASS, CERAMIC, AND METAL, COMING TOGETHER TO CREATE A POETIC GARDEN: A DELICATE AND WELCOMING SPACE WHERE BUTTERFLIES FIND FIND A HOME, COME TO REST, AND STAY.
THE CAKE STAND AND THE ICE CREAM CUP, THE CENTRAL ELEMENTS AND MOST MONUMENTAL EXPRESSION OF THE CONCEPT, IS DESIGNED AS A MODULAR SYSTEM COMPOSED OF THREE PARTS: TWO PETALS AND A DEDICATED BASE FOR THE CAKE. THE SECOND LAYER, FORMED BY THE DECORATIVE RIBBED GLASS BASE, DEFINES THE VISUAL IDENTITY OF THE STAND. THE VERTICAL TEXTURE OF THE GLASS, COMBINED WITH THE SCALE OF THE PIECE, ENHANCES THE PERCEPTION OF MOVEMENT: THE RIBBED SURFACE GIVES THE OBJECT A DYNAMIC AND EVER-CHANGING PRESENCE.
THE CERAMIC COLLECTION IS CRAFTED BY ITALIAN ARTISANS IN A HISTORIC MILANESE WORKSHOP, ACTIVE SINCE 1976 AND RENOWNED FOR THE CONTINUITY OF ITS MANUFACTURING TRADITION. THE PLATES, MADE OF MATTE WHITE GLAZED CERAMIC, ARE DEFINED BY A DISTINCTIVE DECORATIVE DETAIL. THROUGH HAND-ENGRAVED INCISIONS, EACH PIECE ACQUIRES A TACTILE AND VISUAL DELICACY, EXPRESSING A UNIQUE, NON-SERIAL ARTISANAL ELEGANCE. THE DECORATION, FEATURING FLORAL MOTIFS, DIRECTLY RECALLS THE PROJECT’S CONCEPT: AN ENCHANTED GARDEN, AN IMAGINARY PLACE WHERE BUTTERFLIES LAND AND FIND A HOME.
THE SILVER-PLATED BRASS SPOON IS MADE USING THE LOST-WAX CASTING TECHNIQUE, TRADITIONALLY EMPLOYED IN HIGH-END GOLDSMITHING AND JEWELLERY CRAFTSMANSHIP. DESIGNED AS A JEWEL-OBJECT, IT IS CONCEIVED AS A SYMBOLIC TRIBUTE TO THE JUDGES AND PARTICIPANTS OF THE COMPETITION. THE MODEL IS FIRST HAND-SCULPTED IN WAX, THEN CAST IN SPECIALISED MILANESE FOUNDRIES, AND ENTIRELY FINISHED BY HAND. THE FINAL STAGE OF PRODUCTION INCLUDES THE SETTING OF WHITE DIAMONDS, A DETAIL THAT LENDS THE OBJECT A PRECIOUS QUALITY AND A DISTINCTIVE SYMBOLIC VALUE.