FROM THE MOST STRONGLY EMBEDDED TRADITIONS OF ARGENTINA AND COLLABORATION WITH THE ARGENTINE TEAM AT THE PANETTONE WORLD CHAMPIONSHIP COMES THE MATE HELADO ICE CREAM TRAY. ARGENTINA, WITH ITS STRONG REGIONAL IDENTITY, REPRESENTS A VIBRANT MIX OF CULTURES AND INFLUENCES. MATE HELADO, INSPIRED BY THE TRADITION OF DRINKING MATE, A NATURAL BEVERAGE MADE FROM THE YERBA MATE PLANT, IS AN AUTHENTIC SYMBOL OF CULTURAL IDENTITY AND A DAILY SOCIAL GESTURE, HANDED DOWN OVER TIME AND STILL DEEPLY ROOTED IN ARGENTINE LIFE TODAY. THE LEAF AND FLOWER DECORATIONS THAT ADORNED ANCIENT MATE CUPS WERE NOT ONLY AESTHETIC, BUT ALSO HAD SYMBOLIC MEANING, CELEBRATING NATURE AND THE PLANT FROM WHICH THE DRINK ITSELF COMES, AS WELL AS BEING ESSENTIAL FOR CLEANING AND USING A HOT DRINK SUCH AS MATE. THIS REGIONAL HERITAGE INSPIRED THE TRAY DESIGNED FOR THE WORLD COMPETITION FINAL: MADE OF SILVER-COLORED GALVANIZED AND SATIN-FINISHED BRASS, DECORATED WITH YERBA MATE LEAVES, AND COMBINED WITH SATIN-FINISHED GLASS ELEMENTS ON A METAL BASE WITH INLAYS REMINISCENT OF MATE LEAVES. THE BRIGHT, ALMOST DREAMLIKE AESTHETIC, DEFINED BY LIGHT TONES AND SATIN SURFACES, ENHANCES THE ENTIRE TASTING EXPERIENCE THAT UNFOLDS WITHIN IT. ACCOMPANIED BY A SIMPLE TEASPOON, WHOSE DETAIL RECALLS THE TYPICAL ARGENTINE MATE STRAW, THE BOMBILLA, WHICH IS ALSO REPRESENTATIVE OF THE ARGENTINE TERRITORY IN ALL ITS FORMS.